Considered an entry-level administrative position, appointment setters play a critical role in our business. Work is done primarily through business-to-business, or B2B, telephone calls, although email or in-person contact can also be involved.
Workers must contact potential clients or customers to discuss a company and its services or products. The goal is to get these contacts seriously interested in meeting with a salesperson.
These marketers offer a first impression of a business. Dedication and professionalism can increase company revenue. The more appointments set, the greater opportunity the sales staff has to make presentations, promote the business and make sales.
Proficiency in office computer programs and record keeping is essential, as well as pleasant, professional phone etiquette. Accurate records must be made of who is called, what appointments are set and which contacts require follow-up calls.
Educational background in business and marketing is beneficial. Workers must be well-versed in a company's products and services to represent it well on a daily basis.